Own strategic vision, planning, and execution of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the LATAM GTM strategy that drives regional expansion Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for LATAM Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. Develop a clear understanding of the partner program and the nuances in working with tiered partners Work closely with the sales and inside sales teams to deliver customized pipeline generation programs Build a strategy for experiential marketing in LATAM. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines. Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing. This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end Travel to select regions to provide onsite support for events as needed.